- Emphasizing professional norms and values prevalent in our social system vis-a-vis providing state of the art quality education in media for enhancing the potential for integral development.
- To develop aspiring journalists and media personnel so they become fully functional members of the media industry.
- To impart training to the students to think critically and to gather and present information so that it makes a difference
- To instigate and impart a deep appreciation for the importance of meticulous research and careful analysis in the students.
- To provide students hands-on experience in the functioning of large and small media organisations and to create an awareness of critical management issues in the field of media.