ARCJMC: A Horizon in Mass Communication in Lucknow

AZAZ RIZVI College of Journalism & Mass Communication (ARCJMC) visualized by knowledgeable academicians & enthused by proficient professionals is a mission initiated with the excusive purpose of ‘illuminating fineness in young minds’. Established with the purpose of putting soul into education, its focus is on creating leaders in the field of media.
ARCJMC has been successfully running fulltime regular Mass Communication courses – BA (Mass Communication), MA (Mass Communication), PGDMC (Post Graduate Diploma in Mass Communication), PGDAd&PR (Post Graduate Diploma in Advertising & Public Relations) under Guru Jambheshwar University of Science & Technology, Hissar (UGC recognized – A Grade NAAC accredited). The pass-out students are well placed in different Print & Electronic Media Houses, PR Agencies & NGOs etc.

Media & Entertainment Industry

The Indian Media and Entertainment (M&E) industry stood at US$ 12.9 billion in 2009 registering a 1.4 per cent growth over last year, according to a joint report by KPMG and an industry chamber. Over the next five years, the industry is projected to grow at a compound annual growth rate (CAGR) of 13 per cent to reach the size of US$ 24.04 billion by 2014, the report stated.
Similarly, PricewaterhouseCoopers (PwC) in its report titled ‘Indian Entertainment & Media Outlook 2010’ predicts that the industry is poised to return to double digit growth to touch US$ 22.28 billion growing cumulatively at a 12.4 per cent CAGR to 2014.
 

RJ & News Anchoring 

3 Months Short – Term Program (Fee: Rs 23,500/- + Rs 5,000/- Refundable Caution Money) 

Q 1. Want to Become a Radio Jockey?
Ans. Yes, You Can!

Q2. Do you love to talk? Do people also love talking to you? Are you always spotted with lots of friends? Do you have a flair for an excellent communication?
Ans. Yes! Well, you don’t need to do much to become a radio jockey then. You are suitable for it.
       Yes, the nature of Radio Jockey, as a profession, is something, which is meant for you. What’s more, if you are passionate about music, it would be an addition to the profile.

Radio Jockeying – A High Paying Job
Radio Jockeying, in the recent years with the introduction of new channels, has become a high-paying job in India. Here, you can always learn the nuance of the RJ.

Prospects of Radio Jockeying
Without a tad of doubt, radio jockeying has really established itself as a successful career prospect in recent years. There is no dearth of money for the right performer. You can always be successful by becoming a RJ as there are many work stations at your disposal.

As there have emerged various radio stations, opportunities in this field galore. This is because the content may remain same but the delivery makes the difference. A Radio Jockey who has a popular show gets a good payment in return and more advertisers pour in as a result. In fact, all depends on the number of listeners.

FM Channels Have Proved a Boon
It is true that Radio Jockeys are required for all Radio channels, they usually cater to the FM channels. There is a reason behind it. As there is no dearth of FM channel broadcasts in stereo, excellent sound quality makes it possible for a FM channel to reign supreme when it comes to radio. Moreover, with the advent of FM channels, the style, expression, delivery, and content has also substantially developed.

Major Responsibilities of a RJ
Well, one of the most prominent factors, making an RJ job unique, is related to timing. It’s not a regular job of 9 to 5. So, get ready to be called anytime to anchor a show. So, as an RJ, you must be ready to take things in your stride. In addition, always make sure to be informative and on the go. As people love happy people, it is expected more in case you have decided to become an RJ.


VIDEO EDITING

3 Months Short – Term Program (Fee: Rs 35,000/- + Rs 5,000/- Refundable Caution Money) 

Career in Video Editing
A career in video editing is an interesting option for creative people who like to work in entertainment and media industry. It is a process of modifying or re-arranging the segments of video from one or more video tapes to create a final piece of video. The complete process of making art aesthetic in visual media is associated with the technique of editing.

Video Editing plays a significant role in post-production process. The major task of video editor includes editing of soundtracks, video and film for the motion picture and broadcast visual media industries.

Video Editing is categorized as Linear Editing and Non-Linear Editing or Digital Video Editing. Digital Video Editing involves the use of computer technology for onscreen editing process. In Non-Linear Editing, audio and video data are captured to hard disk and then edited on computer using various softwares.

Qualifications Needed for Video Editing Career
Career in video editing is open for all. No specific educational qualification is required to enter this field.

Final Cut Pro
Final Cut Pro is a professional non-linear editing system developed by Apple Inc. that has found popularity amongst independent filmmakers and Hollywood film editors alike. The program has the ability to edit many digital formats including, SD, HDV, HD, Panasonic P2, Sony XDCAM, 2K, 4K, and IMAX film formats. 

MEDIA WRITING (INCREASE FONT SIZE)

3 Months Short – Term Program (Fee: Rs 18,000/- + Rs 5,000/- Refundable Caution Money) 

Overview and Objectives
Introduction to Media Writing introduces the student to several forms of writing for the media including feature stories, critical reviews, advertising and public relations, interactive, and feature film scriptwriting and writing for the Internet

Students will learn:

  • How to conduct basic research to prepare to write an article.
  • News writing.
  • How to structure an effective interview.
  • The marks of an effective feature story.
  • The marks of an effective film review, which will allow students to develop skills for framing, developing and defending an authoritative argument.
  • The basic principles for writing news releases.
  • The basic principles for writing for advertising.
  • The basic principles for writing for public relations.
  • Some basic principles of writing for interactive media.
  • Some basic principles of writing for the screen.

Job Opportunities & Career Prospects :

  • Radio Jockey.
  • Anchor Live Show Compeer.
  • News Anchor.
  • Voice-Over Artist (for Animation etc.)
  • Narrator.
  • Announcer.
  • News Reader.
  • Script Writer.
  • Commentator.
  • Mobile Jockey.
  • Video Editor.
  • Digital Sound Editor.
  • Feature Writer.
  • Ad Copy Writer.
  • Critical Analyst.